The perennial and well-loved classic picture book story about parents too preoccupied to notice their own child.

Even very young children see the joke. T.E.S. 19800620 Shows David McKee's droll, deadpan humour at its very best. Books for Keeps 19881103 I adore this book, it's one of my favourite picture books, now out in mini version... With one sentence per page this hilarious book with wonderfully expressive illustrations is great for beginner readers, but I would recommend it to all ages and abilities. I've lost count the number of times I have read it, but it still makes me laugh out loud. The last but one picture in particular is a classic! -- Debbie Williams Primary Times 20050905 A brilliant image of parent-child relationships ... that brings matching ear-to-ear grins to every grown-up and child-in-the-lap' Books for Keeps A brilliant fable -- Tony Bradman The Ultimate First Book Guide 20071101

David McKee's first book was published in 1964. His books are now published in countless languages throughout the world, and many of them have been adapted for television. He is one of the leading contemporary children's book creators.